23 Popular Beauty Blogs You Should Follow

Photo of author

By Admin

Spread the love

If you’re looking for popular beauty blogs to follow, check out these 23 examples. These blogs provide expert knowledge and insights into the world of makeup, skincare, and beauty tips.

From Wendy Rowe to Huda Kattan, these bloggers have gained a significant following for their expertise and contributions to the beauty community. Whether you’re interested in product reviews, tutorials, or beauty tips, these blogs are a must-follow for any beauty enthusiast.

23 Popular Beauty Blogs You Should Follow

Credit: www.byrdie.com

Why Beauty Blogs Matter

Discover the 23 popular beauty blogs you should follow for all your beauty needs. From expert skincare advice to makeup tutorials, these blogs offer unrivaled knowledge and insights from the beauty community’s pillars. Stay up to date with the latest trends and tips from these trusted sources.

23 Popular Beauty Blogs You Should Follow – Why Beauty Blogs Matter

Expert Knowledge

Beauty blogs play a crucial role in the beauty industry by providing expert knowledge on various topics. Whether it’s skincare tips, makeup tutorials, or product reviews, these blogs are a valuable resource for anyone looking to enhance their beauty routine. The experts behind these blogs have spent years honing their craft and are passionate about sharing their knowledge with others.

By following beauty blogs, you gain access to a wealth of information and insights that you won’t find elsewhere. These bloggers have tested countless products, studied the latest trends, and developed tried-and-true techniques, making them a reliable source of expert knowledge.

Whether you’re a beauty enthusiast or a professional in the industry, staying updated on the latest beauty trends, techniques, and product recommendations is essential. Beauty blogs allow you to tap into this expert knowledge, helping you make informed decisions when it comes to your skincare, makeup, and overall beauty routine.

Trusted Recommendations

One of the main reasons beauty blogs matter is that they provide trusted recommendations. With so many beauty products flooding the market, it can be overwhelming to find the right ones for your specific needs. However, beauty bloggers have already done the hard work for you.

These bloggers test various products, assess their efficacy, and share their honest opinions. They not only highlight the best products on the market but also warn against those that are ineffective or potentially harmful. By following beauty blogs, you can trust that the recommendations you receive are based on real experiences and genuine intentions.

In addition to product recommendations, beauty bloggers also share tips and tricks to help you get the most out of your beauty routine. From application techniques to skincare hacks, these trusted experts offer valuable insights that can elevate your beauty game.


Beauty blogs matter because they provide expert knowledge and trusted recommendations, helping you navigate the vast world of beauty products and techniques. By following these blogs, you can stay informed, make smart choices, and enhance your beauty routine.

Top Beauty Blogs To Follow

Discover the top 23 popular beauty blogs that you should follow for expert advice, product reviews, and beauty tips. From Wendy Rowe to Huda Kattan, these blogs offer a variety of content for all your beauty needs.

Wendy Rowe

Wendy Rowe is a renowned makeup artist and beauty expert who shares her knowledge and expertise on her blog. With years of experience working with A-list celebrities and top fashion brands, she provides valuable insights into the beauty industry. From makeup tutorials to skincare tips, Wendy’s blog is a go-to resource for anyone looking for expert advice.

Estée Lalonde

Estée Lalonde is a popular beauty blogger known for her honest reviews and relatable content. She covers a wide range of topics, including makeup, skincare, and lifestyle. Estée’s blog is a treasure trove of beauty recommendations, product reviews, and helpful tutorials that cater to all skill levels.


Glossier is more than just a beauty brand. Their blog is filled with inspiring content that celebrates natural beauty and self-expression. From articles on skincare routines to makeup trends, Glossier’s blog is a must-follow for those who want to stay updated on the latest beauty innovations and tips.

Amber Fillerup Clark

Amber Fillerup Clark, also known as Barefoot Blonde, is a beauty and lifestyle blogger with a massive following. Her blog is filled with stunning visuals, in-depth product reviews, and helpful beauty tips. Amber’s relatable and down-to-earth approach to beauty makes her blog a favorite among beauty enthusiasts.

Nikkie De Jager

Nikkie de Jager, popularly known as NikkieTutorials, is a YouTube sensation and beauty guru who also shares her expertise on her blog. Her blog features detailed product reviews, makeup tutorials, and insider tips and tricks. Nikkie’s charismatic personality and impeccable makeup skills make her blog a must-follow for beauty lovers. By following these top beauty blogs, you can stay up-to-date with the latest beauty trends, discover new products, and learn valuable tips and techniques. Whether you’re a beauty enthusiast or a professional makeup artist, these blogs are sure to inspire and educate you on all things beauty.

Best Beauty Bloggers On Instagram

Instagram has become a hub for beauty bloggers to showcase their talent, share tips, and inspire millions of followers around the world. If you’re looking to stay updated with the latest beauty trends and get expert advice, here are some of the best beauty bloggers on Instagram that you should follow:

Makeup By Mario

With over 8 million followers, Makeup by Mario, created by celebrity makeup artist Mario Dedivanovic, is a go-to Instagram account for makeup enthusiasts. Mario is known for his flawless makeup looks on celebrities like Kim Kardashian, and his page is filled with stunning tutorials, product recommendations, and behind-the-scenes glimpses of his work.

Huda Beauty

Huda Beauty, founded by Huda Kattan, has become one of the most popular beauty brands on Instagram. With over 47 million followers, Huda Beauty’s Instagram account features makeup tutorials, beauty tips, and showcases their wide range of products. Huda’s page also includes before and after transformations that will leave you in awe.

Huda Kattan

Huda Kattan, the woman behind the Huda Beauty brand, has a personal Instagram account that is equally as impressive. With over 2 million followers, Huda shares her own beauty tips, personal experiences, and behind-the-scenes glimpses of her life as a beauty entrepreneur. Her authenticity and expertise make her a must-follow for any beauty enthusiast.

Manny Mua

Manny MUA, also known as Manuel Gutierrez, is a male beauty blogger who has taken the makeup world by storm. With over 4 million followers, Manny’s Instagram is filled with colorful looks, product recommendations, and tutorials that break gender norms. Manny’s positive energy and passion for makeup make his page a joy to follow.

Jackie Aina

Jackie Aina is known for her honest product reviews, informative tutorials, and commitment to inclusivity in the beauty industry. With over 3 million Instagram followers, Jackie’s page is a go-to for beauty enthusiasts looking for honest recommendations and tips for all skin tones. Her dedication to promoting diversity in the beauty world is truly inspiring.

Michelle Phan

Michelle Phan is a beauty pioneer who gained popularity through her YouTube tutorials and now has over 2 million Instagram followers. Michelle’s Instagram features stunning makeup looks, skincare tips, and a glimpse into her personal life. Her years of experience in the beauty industry make her a trusted source of advice.

These are just a few of the best beauty bloggers on Instagram that you should follow to stay updated with the latest trends, get beauty inspiration, and learn valuable tips and tricks. Each of these bloggers brings their unique style and expertise to the table, making them a must-follow for any beauty enthusiast.

How To Start A Beauty Blog

Discover the top 23 popular beauty blogs you should follow to kickstart your own beauty blog. Get inspired by influencers like Wendy Rowe, Estée Lalonde, Glossier, and many more who are dominating the beauty industry with their expertise and knowledge.

Start your own beauty blog and join the community of successful beauty bloggers.

We all know that the beauty industry is a huge and ever-growing market. Beauty blogs have become a valuable resource for people looking for beauty tips, product reviews, and tutorials. If you have a passion for all things beauty and want to share your knowledge and expertise with the world, starting a beauty blog might be the perfect platform for you. In this article, we will discuss the key steps to starting a beauty blog and how to make it successful.

Choosing Your Niche

When starting a beauty blog, it’s important to choose a specific niche within the beauty industry. This will help you establish your expertise and target a specific audience. Think about what aspect of beauty you are most passionate about. Are you a makeup enthusiast, skincare expert, or haircare aficionado? Identifying your niche will not only give you a clear focus but also help you attract the right readers who share your interests.

Creating Engaging Content

Once you have chosen your niche, the next step is to create engaging and informative content. This is crucial to keep your readers hooked and coming back for more. Here are a few tips to create compelling beauty blog content:
  1. Research and Stay Updated: Stay up-to-date with the latest beauty trends, products, and techniques. Research new releases, popular brands, and industry innovations to provide fresh and valuable content to your readers.
  2. Write In-depth Product Reviews: Share your honest opinions and experiences with beauty products. Provide detailed reviews that include information about the product’s ingredients, application, and effectiveness. Use high-quality images to showcase the product.
  3. Create Tutorials: Tutorials are highly popular among beauty enthusiasts. Share step-by-step guides on applying makeup, creating different hairstyles, or skincare routines. Include clear and easy-to-follow instructions along with before and after photos.
  4. Include Personal Stories: Share personal stories and experiences related to beauty. Whether it’s a makeup disaster or a skincare journey, personal anecdotes can help your readers connect with you on a deeper level.
  5. Collaborate with Others: Collaborations with other beauty bloggers or industry experts can help you reach a wider audience. Consider doing guest posts, interviews, or product swaps to add variety to your content.
Remember, the key to creating engaging content is to provide value to your readers. Focus on solving their beauty-related problems, answering their questions, and inspiring them to try new products and techniques. Keep your content informative, entertaining, and visually appealing to make it stand out in the crowded beauty blogging sphere.

Resources For Beauty Bloggers

Are you a beauty blogger looking for inspiration, advice, and tips to take your blog to the next level? Look no further! We’ve compiled a list of some of the most popular beauty blogs that you should follow to stay updated with the latest trends, product reviews, and expert advice. These resources are a goldmine for beauty enthusiasts and aspiring bloggers alike.


StyleCraze is a go-to destination for all things beauty. With a plethora of articles on makeup, skincare, haircare, and health, this blog has something for everyone. Whether you’re a newbie or a seasoned beauty blogger, you’ll find expert tips and tricks, product recommendations, and insightful reviews on StyleCraze.


Byrdie is one of the leading beauty blogs known for its high-quality content and diverse range of topics. From in-depth product reviews to step-by-step makeup tutorials, Byrdie has it all. Whether you’re interested in natural beauty, skincare, or the latest makeup trends, Byrdie has you covered with its team of expert beauty writers.


Feedspot is not just a blog, but a comprehensive platform that curates and ranks various beauty blogs based on their content quality and popularity. It’s a great resource for discovering new beauty blogs and staying updated with the latest industry news. Feedspot’s rankings are constantly updated, ensuring that you’re always connected with the best beauty bloggers out there.

Blog On Your Own

Blog On Your Own is a valuable resource for those who are looking to start their own beauty blog. This blog provides practical advice and technical guidance on topics like blog setup, content creation, and monetization strategies. Whether you’re a beginner or an experienced blogger, Blog On Your Own has the tools and resources to help you succeed in the competitive beauty blogging industry.

Thrive My Way

Thrive My Way is an empowering platform for beauty bloggers that focuses on self-care, body positivity, and wellness. With its unique blend of beauty and lifestyle content, Thrive My Way offers a fresh perspective on beauty blogging. If you’re looking for inspiration to create meaningful and impactful content, Thrive My Way is the perfect resource for you.

23 Popular Beauty Blogs You Should Follow

Credit: www.stylecraze.com

23 Popular Beauty Blogs You Should Follow

Credit: bocabeautyacademy.edu

Frequently Asked Questions Of 23 Popular Beauty Blogs You Should Follow

Who Is The Best Beauty Blogger?

The best beauty blogger is subjective and can vary depending on personal preferences and interests. Some popular beauty bloggers include Ruth Crilly, A Model Recommends, My Beauty Bunny, Amber Fillerup Clark, The Anna Edit, and The Beauty Look Book.

Are Beauty Blogs Still A Thing?

Yes, beauty blogs are still popular and relevant. People continue to rely on trusted experts in the beauty community for expert knowledge and advice on makeup and skincare.

Do Beauty Blogs Make Money?

Yes, beauty blogs can make money through various means such as sponsored content, product reviews, affiliate marketing, and advertising.

How To Blog About Beauty Products?

To blog about beauty products, follow these steps: 1. Choose your blog niche within the beauty industry, such as skincare, makeup tutorials, product reviews, or beauty tips. 2. Align your niche with your expertise and offerings as a beauty business. 3.

Create unique and engaging content that is SEO friendly and plagiarism free. 4. Write in short, active voice sentences that are easy to understand. 5. Promote your blog through social media and collaborate with other beauty bloggers for increased visibility.


In the ever-evolving world of beauty, staying updated is crucial. These 23 popular beauty blogs provide a wealth of information and inspiration for beauty enthusiasts. From makeup tutorials and product reviews to expert tips and industry insights, these blogs cover it all.

Whether you’re a skincare fanatic or a makeup lover, following these blogs will keep you informed and help you enhance your beauty routine. So, go ahead and explore these blogs to stay on top of the latest beauty trends and gain valuable knowledge from the experts in the field.

Leave a Comment